Shop by Plan

Since 2001

Helping thousands reach their goals

13,000+ Reviews

Verified by real customers

Free Shipping 79+

On orders in the contiguous US

All sales final

No returns, no refunds and no exchanges

Worth reading this week

Bariatric surgery stall: is a slow patch normal?

Why weight loss often slows after bariatric surgery, why that's common, and when a slow patch is worth a call.

Read the article

Protein-sparing modified fast (PSMF): what it is, how IPA fits

What a protein-sparing modified fast is, why it's done with supervision, and how IPA foods relate to it.

Read the article

Keto high-protein snacks and shakes: how to read the label

What to check on a keto snack or shake label, plus savory, sweet and drinkable high-protein picks for busy days.

Read the article

Recipes to try this week

Strawberry pudding parfait with strawberry gelatin and strained strawberry purée

  • 2 servings: one glass, about ⅔ cup (150 ml) each
  • Time: 2 hr 15 min (15 min hands-on)

Per serving: 95 kcal · 15 g protein · 1 g fat · 7.5 g carbs · 1.5 g fiber · 5.5 g net carbs. The pudding label lists no fiber.

See the full recipe

Tomato soup with chicken and spinach

  • 1 serving: about 1½ cups (380 ml)
  • Time: 5 min
  • General Weight Loss recipe

Per serving: 235 kcal · 42 g protein · 4 g fat · 6 g carbs · 1 g fiber · 5 g net carbs

See the full recipe

Whipped strawberry banana protein mousse cups

  • 2 servings: one small cup each
  • Time: 1 hr 50 min (10 min hands-on)

Per serving: 85 kcal · 8 g protein · 5.5 g fat · 2 g carbs · 1 g fiber · 1 g net carbs

See the full recipe